Nicholas Smith
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Nicholas Smith's Samples
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Alternatives newsletter
32-page magalog
This magalog was a control for Phillips Health for 2-1/2 years, and was the wildly successful follow up package to "The Colossal Cholesterol Mistake."
Joint Advantage
32-page slim-jim
The client needed a new package to beat their control, which had focused on a message that was getting fatigued. Nick designed this cover test to play up the offer-driven approach.
Health & Healing newsletter
32-page magalog
To provide visual support to the authoritative copy in this package, Nick designed it with a strong Doctor's presence combined with a good mix of scientific and family lifestyle photos, which helped it become the running control for eight months.
Vision Essentials
32-page slim-jim
To promote its vision product, Phillips needed a package that would be easy to read, while making the scientific case for the product. From the compelling photo of the clear-eyed woman on the cover, all the way through the challenging layout, Nick created a package that out-performed the existing control in both average order and response rates.
Patrick Holford's Wellness Advisor newsletter
24-page magalog
Although wildly popular in Europe, Patrick Holford wasn't widely known in the U.S. The challenge: To design a response-generating package while easing the U.S. market into the doctor's European personality. The result: The first long-standing control for the Patrick Holford franchise at Healthy Directions.
Healthy Directions
20-page tabloid
Dr. Susan Lark's newsletter promo needed to appeal to its core audience — women. Nick achieved this with a careful selection of colors and lifestyle images that would resonate with its readers. Early results suggest this package will beat the existing control by a fair margin.
Phillips Publishing
Catalogs, packaging, brand identity
In addition to great acquisition package design, Nick is also a proven leader in brand development and package design, as well as an award-winning catalog designer.