How Working with Finn Communications Can Help Boost Your Career

When a copywriter or designer hires me to act as their agent, they benefit from two advantages only my team can offer: synergy and leverage.

I realize your eyes may glaze over at this kind of corporate jargon. But let me explain why I use these terms, and what they can mean to you.

Synergy arises when two or more people act together to achieve something they couldn't do alone.

The Finn Communications team is in daily contact with the biggest mailers in the industry. We know where the projects are. This lets writers focus on writing and promoting clients' products instead of selling themselves. By combining our efforts, we achieve much more than either could alone. And everyone makes more money.

I also create synergy by bringing two or more writers together to work on one project. The result is a product vastly superior to what any one writer could have created alone.

For example, a writer might be able to write a magalog that would get a decent response. But bringing in several other writers to critique and comment on the copy gives a writer alternative perspectives and more ideas to use. As a result, the magalog is greatly improved, the response is higher, and it's more profitable for everyone involved.

Of course, you can't be a thin-skinned writer and handle this kind of criticism. Still, my "team approach" — which is unique in the industry — is the best way I've found for creating blockbuster packages that help the writers earn more money from mailing fees.

The second advantage I offer a writer is leverage.

Freelance writers and designers who have to market themselves must find the right prospects, contact them to make a sale, and handle various negotiation and business details. All that consumes valuable time and energy better devoted to creating winning packages.

But I already have relationships with many prospects in the marketplace, and I'm constantly finding new clients.

Instead of doing all the "heavy lifting" of developing clients, you can simply leverage my relationships with my existing clients. Working with me means having an immediate pool of top-notch clients — and having someone else do all the work of finding new clients.

Finn Communications does take a commission out of what the client pays. But my writers and designers have been happy to share their fees with me in order to enjoy the services and advantages I offer. They know their association with Finn Communications has helped to greatly increase their incomes.

It's true that writers and designers who don't use me as an agent keep 100% of their fee. But this can actually be more costly for you in the long run, for three main reasons:

1. You miss out on the leverage of working with someone who has spent more than 35 years in the industry developing contacts and nurturing client relationships.
2. You lose the synergistic effect of the Finn team approach. That means your packages are less successful, generating less in mailing fees and jeopardizing your chances of working with those clients again.
3. You get bogged down in the myriad details of dealing with clients, negotiating fees, coordinating schedules, handling problems, and everything else that gets in the way of doing what you do best — creating great direct-response packages.

My unique service has helped some of my writers achieve billings of more than $1 million over the course of just a few years. I helped these writers by matching them up with key people and moving them along towards the million-dollar mark. The bottom line is that the synergy and leverage I offer are the most powerful ways for any individual writer or graphic designer to increase his or her effectiveness and income.