Kent Komae
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Kent Komae's Samples
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Featherspring International
#10 envelope with 4-page letter
This client needed a steady stream of leads each month to sell high-priced foot insoles. During his research, Kent dug up some interesting facts he used to create intriguing envelope copy. This piece pulled double the response the client had been getting.
Jerry Baker's Backyard Problem Solver
16-page magalog
Jerry Baker's on-going challenge: How to creatively introduce new gardening books each year to prospects inundated with scores of other gardening books. Kent's solution was this information-packed piece that offered readers new tips and tricks — as well as some surprises.
Dr. David Williams' Joint Advantage
24-page tabloid
Dr. David Williams faced several challenges when he launched a new product, Joint Advantage, in 1999. Among them, a rising number of glucosamine and chondroitin products had entered the marketplace, and prospects were becoming more skeptical of the same old claims of pain relief. Kent tackled these challenges with a package that got readers' attention with a "big idea" and drove home the main message with engaging copy.
Larry Williams' The Money Tree
36-page slim jim
Selling a high-ticket home-study course on trading to unsophisticated investors isn't easy. You have to stand out in a marketplace flooded with competitors' packages, simplify complex investment strategies so that anyone can understand them, and overcome price resistance. Kent deftly handled all these challenges and more with a package that got the prospect to think differently about making money.
Sun Chlorella USA
24-page tabloid
Kent's research into chlorella showed that it is a remarkable detoxifier of heavy metals and poisons in the body, as well as a superfood that supports healthy blood pressure, cholesterol and joints — and that Sun Chlorella is the most absorbable form of chlorella. But it was his interview with a doctor that sparked some key ideas for the piece, including the intriguing headline.