Here are a few resources you'll find helpful in learning how to write better copy, manage your freelance business, and get more clients.
Recommended Books
Breakthrough Advertising, Eugene Schwartz
The Ultimate Sales Letter, Dan Kennedy
Ogilvy on Advertising, David Ogilvy
Confessions of an Advertising Man, David Ogilvy
My Life in Advertising, Claude Hopkins
Scientific Advertising, Claude Hopkins
Tested Advertising Methods, John Caples
How to Make Your Advertising Make Money, John Caples
The Copywriter's Handbook, Bob Bly
Secrets of a Freelance Writer, Bob Bly
Influence: The Psychology of Persuasion, Dr. Robert Cialdini
Direct Mail Copy that Sells, Herschell Gordon Lewis
Home Study Courses and Seminars
www.awaionline.com
The American Writers and Artists Institute (AWAI) offers home study courses in direct mail copywriting, graphic design, and travel writing.
www.selling-yourself.com
Bob Bly offers a course on selling yourself as a freelance copywriter.
www.dankennedy.com
Dan Kennedy, one of the giants in the marketing/copywriting/direct response world, has tons of information that you'll find valuable.
Online Newsletters
www.jackforde.com
John Forde writes The Copywriter's Roundtable, a free weekly ezine for copywriters.
www.FreelancersBusinessBulletin.com
Chris Marlow writes the Freelancer's Business Bulletin, a free monthly ezine to help you grow your business.
www.bencivengabullets.com
Gary Bencivenga, one of the world's most respected copywriters, offers a free e-letter of response-boosting secrets.
www.actionplan.com
Robert Middleton writes More Clients, an excellent weekly ezine for independent professionals.
www.awaionline.com/thegoldenthread
The Golden Thread is AWAI's free weekly e-letter, with secrets, tips, and insights to help you improve your skills and reach your goal of becoming a professional copywriter.